Nice Shop

I like this shop, the atmosphere is alike Agnes' b. There are 2 floors, G/f is a cafe with nice window display and showing the clothes. 1/f is a showroom. No one on the 1/f so I can have my fitting sliently. I like some of the clothes as they have details subtly.

I finally bought one coat and I have a chance to talk with the designer, the boss of this shop. He told me the coat here mainly not just done by the textiles. But they start it from buying a yarn to costruct a textile and then make the cothes. I am suprised that they afford this complicated procedure. The cost is very high.

Indeed, I can see the designs are from a female and he told me he has another female designer to work on the design and he is now in charge of the Cafe. He is not really enjoy doing design but his mother was a famous pattern designer and she is around 80, so when his brother and he were small, they can really feel fashion.

His brother like economy and he in charge of the operation. I asked him if they have exported the goods to Japan as I am quite sure Japanese love this design. Indeed several years ago, some Japanese magazines took interviews to this brand/shop, so customers come from overseas as well.

Builing up and keeping a designer brand is not easy. Especially if designers need to handle the balance of cost & income, most of them hate to do admin. work. In the design strategic course, I have big doubt. That you cannot definate the brand/design is success or not if there are not realistic figure, index to support.

Designer can create great design, but need to substitute the number/ index or it cannot be successfully promote and sustain the brand into the market.

Indeed, I was so excited when I see some beautiful and artistic things. And I ask for internship here that he replied, "why not." I am not sure about Italian culture as one of the Italian professor told us, present doesn't mean anything, kisses means nothing. Then how to translate this wordings?